Geolocation based social networking apps; the new market entrants, seem promising. These applications exploit the in-built GPS capability of the mobile devices to generate location based content. They also streamline the possibilities of getting real-time information, location updates, sharing photos and discovering new places; however, they failed to arrest attention of the global mobile users.
The inception of location based social networking apps could not churn the user behavior. In the past couple of years, they have failed to achieve mainstream adoption. The reasons could be many such as lack of clear benefit and privacy fears, mostly young users and the popularity of social networking sites.
Though the impediments are worth consideration, the recent technology advancements have nurtured the invention of location based apps to a new high. The recent applications using GPS technology are secured, reliable, accurate, beneficial, and a fun to use.
They are bolstered with rewarding features that fulfill users’ expectations. There are no more hiccups and limitations that would curb the flourish of these applications. Features to watch out for are –
The prominent concern is addressed – ‘Security’
Security in these applications is highly regarded. Unless you authorize a user to know your location or know your whereabouts, the data is not made available for others to access.
Sharing is simplified – ‘Share Photos’
Just few taps on the screen and you can share photos with friends and family members. Whether you are on a vacation, an important meeting or on the field, sharing photos is a vital part of our personal and professional life, which is simplified using these applications.
Discover on the go – ‘Places’
Stay up-to-date about the places of interest when travelling in new places. No place remains unfamiliar if you have location based application in your mobile device. Finding, locating, discovering and sharing are just a matter of few taps.
Meet people, make friends – ‘Message and Chat’
These applications allow you to interact with people in unfamiliar locations, know their whereabouts, chat, message and make friends. This is possible only if your request is accepted by the other user.
Help your friends – ‘Leave Sticky Notes’
If you come across good offers and discounts in a particular place, you can leave sticky notes for your friends to ensure that they don’t miss on them.
These are some of the features that make location based social networking apps an advantage for users. It is fun and profitable for users. In addition, if you are a merchant looking to target potential customers through innovative channels, these applications can significantly benefit your business. You can target people nearing your store by lucrative offers and best deals in the market.
These applications offer a simplified pattern to get real-time location updates, share photos, share and discover photos and videos and discover places. So, the time is now to have fun and get your market strategies in place with geolocation based social networking apps.
Wekho is a geolocation based social networking application with capabilities that benefit the end users. Some of its notable features to share photos and share and discover photos are unearthed giving unparalleled user experience. Download Wekho and be moved by this technology innovation.
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